HEALTHCARE

Southwest Mississippi Regional Medical Center

Kids are expensive, so you better save money while you can. This lighthearted promotion for Southwest Regional’s maternity services really delivered. This campaign encourages expectant parents to take advantage of a competitive pricing offer and schedule their delivery at SWRMC. Television, direct mail and newspaper helped deliver the word. Click here to view broadcast ads.

Credit: Produced while co-creative director of Broderick/Bates Advertising.