Branding and Marketing Setup Guide

It’s not like it used to be: advertising and branding has radically changed from 20, 10–even 5 years ago. But just going into business isn’t enough. Read our FREE guide on the 10 Basic Things All Businesses Need In Order To Effectively Market InToday’s Digital Environment to learn what you need to set your business up for success.

This series of Guesthouses has been brought under the umbrellas of Natchez INNsider Guesthouses.

Read more to for details on their marketing integration:

Added value through education and access to services is not a new tactic for association marketing. Using today’s integrated media platforms is a way of making the message and engagement go further. Financial freedom and healthcare are two of the hot topics on employees’ and employers’ minds.

Several client projects we are promoting bring fresh solutions to these categories. Maybe your association would find them interesting.

Sometimes it takes getting creative to create promotional opportunities to build name awareness, especially in promoting professional services. In addition to the traditional integrated digital tactics for Dr. Michael Kanosky, a plastic surgeon and hair restoration specialist, we produce a podcast series called the American Medical Podcast (AMP).

It’s not a far reach to see how something like this could help assist the membership and possibly become an income generator for associations.

Check out this project in progress:

We were frustrated by the inability to find a flexible, affordable 3rd party service for content delivery. So I had one built.

PayView Pro is a platform that we had developed to convert an existing audio driving tour for the Natchez Cemetery to a pay-per-view smartphone experience, including a web landing page that cross-sells the association’s activities and links to resources of interest. The combination of the payment gateway with a custom web page is a real value add for any organization wanting to offer content for pay or free, capture data from the viewer, and use integrated digital targeted media and location geofencing to attract your audience.

Now, rather than having to be satisfied with just a QR code and written description or your stop-to-stop tour, you can have a whole video experience with commerce and membership bells and whistles.

Imaginary Company developed a city seal for the administration preceding Dan Gibson, our current Mayor. Separate from CVB tourism branding, this brand was targeted at unifying city municipal efforts and our town. It was an outgrowth of a city masterplan effort and a communication effort to revitalize a more inclusive and efficient city.

In 2020, Dan Gibson’s campaign for Mayor was an against the odds endeavor. COVID compounded the already difficult task of introducing door to door a relative newcomer to the voters. Yet, he bested a long-standing local favorite and an incumbent mayor.

Read More…