Education and Relationship Marketing / Affiliate services

Added value through education and access to services is not a new tactic for association marketing. But using today’s integrated media platforms are a way of making the message and engagement go further. Financial freedom and healthcare are two of the hot topics on employees and employers minds.

Scroll to view several projects that I’m helping to promote that bring fresh solutions to these categories...

––––––––– Click on images to enlarge for detail –––––––––

ACCOUNT•able! Card

Digital Wallet Card that comes with a pre-approved fair rate line of credit to help underbanked employees avoid payday lenders and miss less work. The cards may be funded with any recurring auto deposit source from payroll to retirement or government subsidies. An option for Associations to get a % return on members purchases toward scholarships or operating costs is a negotiable part of the program.

Super Powered Free Wellness Savings Card

WellsCard Savings is a program that was introduced to me by a client, Pam Files of PA Files Benefits and Analysis Consulting.
Pam is a 40 year veteran and national leader in Insurance Planning. She has recently opened her own consulting firm helping businesses, and groups, or their insurance agencies, access alternatives to “standard benefit portfolio”.

Third Party Education:

Women’s Business Center at Alcorn State University - Training

Linking in with groups providing webinars and training — or creating your own — is a great way to help you association build new skills. I’ve recently started working with the Women’s Business Center at Alcorn State University to build a Webinar Series and recorded knowledge library on multiple topics. The SBA and multiple online sources offer training.

Sending out an online survey asking members what their skill set needs are would be a good way to build engagement and add value.