healthcare

PrimeHealth

This Alabama-based health insurance provider had "a better idea in healthcare": streamlined paperwork. Campaign elements included a TV campaign and print. In following years, as wellness programs became top-of-mind, the campaign "Plans to live well" was launched.
Credit: Produced by Vidal while co-creative director of Broderick/Bates Advertising.

–––––––––––––– Click below to view video ––––––––––––––