business & industry

Northpark Mall

The long-standing "Options" print and broadcast campaign was actually inspired by a trip to my doctor. I noticed he had a Hawaiian shirt behind his door and I asked why. "To remind me that there are always options" he said. I left the appointment and went straight to a fashion photo shoot for men's fashions for the mall. They had sent over a bunch of very conservative suits and a really hip looking soccer player as a model—and he looked extremely awkward in "banker's attire." I looked over and saw a tan Hawaiian shirt with some of the casual wear.

Well, the rest is history. Enjoy browsing through the many "Options" provided to Northpark over the years.
Credit: Produced by Vidal while co-creative director of Broderick/Bates Advertising.

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